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Wix vs. Squarespace: Which is Best For You?

wix vs squarespace
wix vs squarespace

Wix vs Squarespace

If you’re looking to build an online presence but don’t have any coding skills, our Wix vs Squarespace comparison will help you pick the right website builder that can cater to your unique website needs.

Our goal is to provide you with a clear idea of what value your web builder can bring to the table before you commit.

Wix and Squarespace are two of the most widely-used website builders in the industry and are both impressive competitors that come with robust features. Each offers premium Software as a Service (SaaS) tools — which means you’ll have to pay a recurring fee to create and maintain your site. Of course, all the key web development and servicing elements are included as part of your subscription.

And while on the surface, it may seem that both platforms share similar service offerings, but Wix or Squarespace assessment will reveal the pros and cons you might want to consider before deciding on which one is right for you.

Perhaps you're looking to transfer domain from Wix to Squarespace; in this post, you’ll find details of our Wix vs. Squarespace for photographers and eCommerce testing to help you make an informed decision.

Wix vs Squarespace: Pricing

When choosing a web-building platform for your brand or business, you’ll want to start by considering your budget. So how does Wix compare to Squarespace in terms of pricing?

Wix is your best bet if you’re looking for free website builders. However, you can’t publish a website while on a free plan; so, the fourteen-day trial lets you sample the platform. The Wix pricing structure is fairly similar across different countries, while plan structure and fees may vary across different locations.

wix pricing
wix pricing

Squarespace on the other hand doesn’t feature a free plan option. But, it allows you to test it out using a free fourteen-day premium trial before going live.

Wix and Squarespace paid plans typically begin from as little as 10.50 USD monthly. However, we strongly recommend trying Wix premium plans for your next project as it makes the website creation process easier than Squarespace - especially for people without coding skills.

Wix vs Squarespace: Ease of Use

Wix has the edge in our user-friendly comparison. And although both platforms feature a straightforward website building approach, beginners tend to prefer the visual experience offered by Wix. You only have to click on an element to make changes.

Furthermore, the Wix drag-and-drop editor tool is quite handy. Thanks to a tidy and intuitive interface, you get to feel comfortable with using the platform right from the start. You don’t even have to worry about losing unsaved work whenever disaster strikes, as the backup function allows for easy content recovery.

The Squarespace interface generally requires you to click more often instead of using the straightforward drag-and-drop approach (with Wix) to generate the same results which can sometimes result in a technical nightmare for beginners.

Also, the backup and restore features are not available on Squarespace. Instead, you’re advised to save your content on Google Docs.

Wix Templates vs Squarespace Templates

Next on our Wix vs. Squarespace templates comparison, we’ll examine each platform’s designs and templates.

Wix is a clear winner in our template evaluation. It boasts a massive inventory containing more than eight hundred designs to choose from as opposed to the inadequate one hundred and forty you’ll find on Squarespace.

Wix templates
Wix vs Squarespace

There are five separate main categories of Wix templates with dozens more under each one where you’ll most likely find something that relates closely to your brand or business.

Simply select any of the brilliant options available and you can tweak its design according to your preferences.

While Squarespace templates are quite responsive for mobile devices, you’ll find the elements are generally more difficult and rigid to maneuver than with Wix.

Wix vs Squarespace: Customer Support

It's hard to pick a clear winner in this next aspect of our Wix vs. Squarespace comparison since both web-building platforms offer excellent customer support forums and step-by-step guides, including video tutorials & articles.

You can contact the Wix Help Center by email or phone while Squarespace also allows customers to get in touch via email or live chat.

And while customers are usually required to run a search for solutions to common problems on both platforms, the service rendered can sometimes be hit & miss. Both support teams provided clear & useful answers when contacted, but we found Wix’s customer support is often quite helpful as they offer responsive callback support.

Wix vs Squarespace: Editor

Wix editor

Next up is our Wix Editor X vs Squarespace assessment.

Wix comes with dual drag-and-drop editor tools that are easy to use. They allow you to move elements effortlessly to any webpage space thus making it easy for you to design your website without restraint. The intuitive Wix editors are ideal for beginners with little or no website-building experience.

Unlike Wix, Squarespace’s single editor is not a drag-and-drop tool. Everything here is more structured to fit into a simple grid which makes the building process a little less hectic.

But there's a good reason why using two Wix editors could turn out to be somewhat of a sensory overload: thanks to the limitless design customizability and hundreds of themes on offer, the possibilities offered by the multitool are endless.

Wix vs Squarespace: Ecommerce

Wix can work wonders for small to medium web-based businesses. During our Wix vs Squarespace for eCommerce testing, we discovered that the Wix builder allows you to conveniently create a professional online storefront complete with a shopping cart, multiple sales channels, custom product pages, and other handy features.

Thanks to its professional features, Squarespace is an equally powerful eCommerce solution with a sleek overall design that gives it the upper hand. However, its main disadvantage is the absence of an in-built store feature which cannot be implemented.

Wix vs Squarespace: Apps and Widgets

Both Wix and Squarespace provide users with Android and iOS apps for convenient store management while on the go. You can use the widgets on the Wix Owner app to manage eCommerce orders, chat with potential customers, view analytics, and deal with business inquiries. However, website editing from a mobile phone is only supported on sites built in the Wix ADI protocol. But you can still create new product listings or blog posts which in effect, offers you a mobile content manager.

wix apps
wix apps

The Squarespace app has the advantage here as it allows users to build new websites or sign in to manage an existing digital space. Furthermore, you can use the app to modify web pages directly - unlike Wix. However, the drag-and-drop option would have been better suited to rearranging the page order under the menu.

Wix vs Squarespace: SEO

A functional and attractive business website is redundant without the significant organic traffic that comes with ranking prominently in online search results. Our research showed Wix is one of the best website builders you can use to rank high on popular search engine results.

Wix and Squarespace are great tools for SEO as each platform will allow you to easily perform the basics such as changing page titles, adding headings, meta descriptions, and editing page URLs, Wix however, completely crushes Squarespace whenever users are required to customize image attributes.

Wix vs Squarespace: Blogging

Blogging is essential to generating online traffic hence; you can expect to find in-built blogging tools on both Wix and Squarespace. And while both website builders come with RSS feeds, facilitate multiple authors, and allow you to utilize tags & categories, neither of their blogging features can rival those you’ll find on WordPress.

The Wix Editor has an increased number of blocks which allows you to add tables, GIFs, and import files. Wix users can even import music from SoundCloud.

Squarespace users, on the other hand, get to use similar WordPress blogging features including post scheduling, categories, and others. Also, unlike the Wix blog editor, Squarespace provides you with integrated podcast hosting along with the option to add a newsletter, local map, or contact form.

Final Verdict

Choosing the right website builder is a great way to get started with boosting your online presence.

And although it would seem like a close call when making comparisons, Wix generally offers better flexibility for creating different website designs.

Despite its limited options, the Squarespace builder scores points for its fully-responsive templates and blogging features. Also, its premium features provide the ideal platform for giving your website a sleek look.

Wix is highly recommended for beginners looking to undertake website creation, as it has an intuitive interface equipped with loads of creative options. This way, you can personalize your website as much as you like.

Is Wix Worth Your Money?

Thanks to its fully-featured options Wix is undoubtedly the preferred choice for eCommerce websites. Their free plans are cost-effective plus, the paid plans offer extensive payment gateway options.

Additionally, if you have to cease making payments for your website, Wix lets you keep your content in a free account which could turn out to be a major advantage.

Is Squarespace Worth Your Money?

Squarespace is sometimes easier to use because of its less cluttered interface approach to website building. But this also limits your creative options. Squarespace templates are also quite responsive to mobile device displays.

However, there are no free plans on Squarespace. Users can only enjoy a fourteen-day free trial offer after which you’ll have to subscribe to continue using the service.

And if you ever stop making payments, your digital space will vanish entirely from the web along with its contents.


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