Wix Studio vs Wix Editor for Agencies and Consultants
- WixFresh Insights

- Dec 24, 2025
- 13 min read
Choosing the right Wix platform is a big deal for agencies and consultants. You've got the Wix Editor, which most people know, and then there's Wix Studio, the newer, more advanced option. Both have their place, and figuring out which one fits your agency's workflow and client needs can make a real difference in how efficiently you work and how happy your clients are. This article breaks down the Wix Studio vs Wix Editor for agencies, looking at what each one does best so you can make a smart choice.
Key Takeaways
Wix Studio offers more design control and flexibility for custom client websites, suitable for complex projects.
The Wix Editor is a good choice for simpler projects, faster development, and easier client handover.
Agencies should consider their typical client project scope and complexity when deciding between Wix Studio and Wix Editor.
Wix Studio has features that help with team collaboration and advanced site performance.
The cost of using Wix Studio might be higher, but it can offer better ROI for larger, more involved client work.
Wix Studio Versus Wix Editor: A Strategic Choice For Agencies
Choosing the right platform for your agency's website development is a big decision. It's not just about looks; it's about how efficiently you can build, how well the site performs, and how easy it is for clients to manage later. For agencies and consultants, this choice often comes down to two main Wix options: the familiar Wix Editor and the newer, more advanced Wix Studio. Understanding the fundamental differences between these platforms is key to making a strategic decision that aligns with your agency's workflow and client needs.
Understanding The Core Differences
The Wix Editor has been around for a while, and it's known for being pretty straightforward. It's great for getting a site up and running quickly, especially if you're not a designer. You pick a template, drag and drop elements, and fill in your content. It's accessible, which is why many small businesses and individuals use it. However, it can sometimes feel a bit restrictive when you want to do something really custom or achieve a very specific design.
Wix Studio, on the other hand, is built with professional designers and agencies in mind. It offers a lot more control over the design and layout. Think of it as having more advanced tools in your toolbox. You get finer control over spacing, responsiveness, and animations. It's designed to handle more complex projects and allows for a higher degree of customization. This means you can create truly unique websites that stand out, but it does come with a slightly steeper learning curve than the standard Editor. It's a platform that lets you build bespoke client sites with more precision.
Identifying Your Agency's Needs
Before you decide, take a good look at what your agency actually does. Are you mostly building simple brochure websites for small local businesses? Or do you handle larger, more complex projects for clients who need a highly customized online presence? Your typical client project will heavily influence which platform is a better fit. If your clients often have very specific branding guidelines or require intricate layouts, Wix Studio might be the way to go. For straightforward projects where speed and ease of use are paramount, the Wix Editor could still be a solid choice. Consider the types of clients you want to attract and the complexity of the websites they expect. A professional Wix website redesign agency can help assess these needs.
The Agency's Perspective On Each Platform
From an agency's viewpoint, the choice impacts workflow and profitability. The Wix Editor allows for rapid development, which can be great for smaller, budget-conscious clients or when you need to turn around projects quickly. It's also generally easier to hand over to clients for their own updates, as the interface is less intimidating. However, for agencies aiming to offer high-end, custom design services, Wix Studio provides the tools to meet those demands. It allows for more sophisticated designs and better performance, which can justify higher project fees. While Wix is ideal for beginners, agencies often need more advanced capabilities.
Here's a quick look at how they stack up:
Wix Editor:Faster for simple sites.Easier client handover for basic edits.Lower barrier to entry for new team members.
Wix Studio:Greater design freedom for unique client needs.Better suited for complex layouts and animations.More control over responsive behavior.
Ultimately, the decision isn't about which platform is 'better' overall, but which is better for your agency's specific business model and the types of projects you undertake. Sometimes, a hybrid approach, using the Editor for some clients and Studio for others, might even be the most practical solution.
Empowering Agencies With Wix Studio Capabilities
Wix Studio isn't just an upgrade; it's a whole new ballgame for agencies that need to build truly custom websites for clients. It gives you a lot more control over how things look and work, which is a big deal when you're dealing with clients who have specific ideas or complex needs. Think of it as having a much bigger toolbox.
Advanced Design Freedom For Bespoke Client Sites
With Wix Studio, you can go way beyond the standard templates. You get granular control over spacing, sizing, and how elements behave on different screens. This means you can create unique layouts that perfectly match a client's brand, not just something that looks 'good enough'. It’s about making a site that feels like it was built just for them, from the ground up. This level of customization is what separates a professional agency build from a DIY job.
Streamlined Workflow For Complex Projects
For agencies handling bigger, more involved projects, Wix Studio offers features that speed things up. You can set up custom grids, use advanced animations, and even integrate custom code more easily. This makes building intricate features or unique user experiences much more manageable. It helps keep projects on track and within budget, which clients always appreciate.
Enhanced Performance And Scalability
Clients want websites that load fast and can grow with their business. Wix Studio is built with performance in mind. It allows for more optimized code and better control over assets, leading to quicker load times. This is important for user experience and also for search engine rankings. Plus, the platform is designed to handle more complex sites, so as a client's business expands, their website can keep up without needing a complete rebuild.
Leveraging The Wix Editor For Standard Client Projects
For many agencies and consultants, the Wix Editor remains a workhorse, especially for projects that don't require extreme customization. It's the platform many of us started with, and for good reason. It’s straightforward, quick to learn, and gets the job done efficiently for a wide range of clients.
Rapid Development For Smaller Engagements
When a client needs a solid online presence without a lot of bells and whistles, the Wix Editor shines. Think small businesses, local shops, or consultants who just need a professional-looking site to showcase their services and contact info. You can build these sites surprisingly fast. Drag and drop elements, pick a template, add content, and you're pretty much there. This speed means you can take on more clients or finish projects quicker, which is great for cash flow. It’s not about cutting corners; it’s about smart resource allocation. The Editor's intuitive interface allows for swift site creation, making it ideal for projects with tight deadlines or limited scope.
Ease Of Use For Client Handover
One of the biggest wins with the Wix Editor, particularly for agencies working with clients who want some level of control, is its user-friendliness. When it’s time to hand over the reins, clients often find the Editor much less intimidating than more complex systems. They can usually manage basic updates themselves – like changing text, swapping out images, or adding blog posts – without needing extensive training. This reduces the need for ongoing support calls and makes clients feel more confident managing their own digital space. It’s a win-win: you deliver a functional site, and the client feels empowered.
Cost-Effectiveness For Budget-Conscious Clients
Let's be real, not every client has a massive budget. The Wix Editor is often the most cost-effective solution. The platform itself is affordable, and the time saved in development translates directly into lower project costs for the client. This makes professional web design accessible to a broader market. For agencies, it means you can offer competitive pricing without sacrificing quality on standard projects. It’s a smart way to serve clients who are just starting out or have specific financial limitations.
The Wix Editor is a reliable tool for building professional websites quickly and affordably. Its strength lies in its simplicity and the ease with which clients can manage their sites post-launch, making it a practical choice for many standard projects.
Here’s a quick look at why the Editor is still a go-to:
Speed: Get sites live faster.
Simplicity: Easy for both designers and clients to use.
Affordability: Lower development costs mean better pricing for clients.
Functionality: Covers all the bases for most standard business needs.
Wix Studio vs Wix Editor For Agencies: Feature Deep Dive
Responsive Design Controls
When you're building a site for a client, making sure it looks good on every device is non-negotiable. Wix Studio gives you a lot more control here. You can adjust layouts specifically for desktop, tablet, and mobile, rather than just relying on automatic resizing. This means you can fine-tune spacing, element sizes, and even hide certain elements on smaller screens if they just don't fit. The Wix Editor does have responsive views, but it's more about the platform adjusting your desktop design. With Studio, you're actively shaping the experience for each view. It’s a big difference when you need pixel-perfect results for a brand that’s serious about its online presence.
Custom Code Integration
For agencies working with clients who have very specific, often complex, functional needs, the ability to add custom code is a game-changer. Wix Studio allows you to integrate custom JavaScript and CSS directly into your projects. This opens up possibilities for unique animations, custom integrations with third-party services, or building interactive elements that aren't standard. The Wix Editor, on the other hand, is largely a no-code environment. While it's great for speed and simplicity, it hits a wall when a client asks for something truly custom that requires code. This is where Studio really shines for agencies handling more demanding projects.
Collaboration Tools For Teams
Working with a team, whether it's designers, developers, or project managers, requires good tools. Wix Studio is built with agency workflows in mind. It offers features that make it easier for multiple people to work on a project simultaneously or hand off tasks smoothly. Think version history that’s more robust, and clearer roles for team members. The Wix Editor is more geared towards a single user or a very small team working closely. While you can share login details, it’s not the same as having built-in collaboration features designed for a professional agency setting. This can lead to confusion and errors when multiple people are trying to manage a site.
For agencies, the choice between Wix Studio and the Wix Editor often comes down to the complexity of client needs and the desired level of design precision. Studio offers more advanced tools for bespoke projects, while the Editor excels in rapid development for simpler sites.
Choosing The Right Wix Platform For Your Agency Model
So, you're an agency or a consultant, and you're looking at Wix. That's smart. But which version? Wix Studio or the classic Wix Editor? It really boils down to what kind of work you do and who your clients are. It’s not a one-size-fits-all situation, and picking the wrong tool can slow you down.
When Wix Studio Is The Superior Option
Wix Studio is built for more complex projects. Think big, custom websites with lots of moving parts, or sites that need to do more than just look pretty. If your clients are asking for unique layouts, advanced animations, or integrations that go beyond the usual, Studio is probably your best bet. It gives you a lot more control over the fine details, which is great for those bespoke client projects where every pixel matters. It’s also a good choice if you're building sites that need to handle a lot of traffic or data, as it's designed with performance in mind. For agencies that pride themselves on pushing design boundaries and offering truly custom solutions, Studio is the way to go. It’s like having a full design studio at your fingertips, letting you build exactly what the client envisions without hitting too many walls. This platform is really about giving you the freedom to create something truly unique, which is a big deal when you're trying to stand out in a crowded market. You can really get into the weeds with the design, making sure it fits the client's brand perfectly. It’s a powerful tool for serious web design work.
When The Wix Editor Remains A Solid Choice
Now, don't get me wrong, the Wix Editor is still a fantastic tool, especially for certain types of projects. If you're working with smaller businesses, local shops, or clients who just need a clean, professional online presence without a lot of bells and whistles, the Editor is often faster and simpler. It’s incredibly user-friendly, which makes handing over the reins to your client much easier. They can actually manage their site after you're done without pulling their hair out. Plus, for projects with tighter budgets or shorter timelines, the Editor lets you build and launch sites quickly. It’s a workhorse for standard business websites, portfolios, and simple e-commerce setups. Many agencies find it’s the go-to for the bulk of their client work because it’s so efficient. It’s easy to get a good-looking site up and running fast, and clients usually pick up how to use it pretty quickly. For a lot of common website needs, it’s just the most practical option. You can get a lot done without getting bogged down in complex settings, which is a big plus when you're juggling multiple clients. It’s a reliable platform for getting the job done efficiently. You can find a lot of great templates to start with on Wix.
Hybrid Approaches For Diverse Client Portfolios
Honestly, most agencies aren't going to stick to just one platform. The smart move is often to use both. You might use Wix Studio for that high-end client who needs a completely custom web experience, and then use the Wix Editor for the local bakery that just needs a simple, updated website. This hybrid approach lets you cater to a wider range of clients and project scopes. It means you're not turning away business because a project is too simple for Studio or too complex for the Editor. You can offer different tiers of service based on the platform you use. It’s about having the right tool for the right job, which ultimately makes your agency more versatile and profitable. Think about it: you can build a super slick, custom site for one client and then quickly knock out a clean, functional site for another, all within the Wix ecosystem. This flexibility is key to growing your agency and keeping clients happy. It allows you to adapt to different client needs and budgets without compromising on quality or efficiency. It’s a balanced strategy that covers all your bases.
Investment Considerations: Wix Studio vs Wix Editor For Agencies
When you're looking at Wix for your agency's client projects, the cost is definitely something to think about. It’s not just about the sticker price, though. You’ve got to consider what you get for your money and how it helps you make more money down the line.
Understanding Pricing Structures
Wix has a few different plans, and they change depending on whether you're using the standard Wix Editor or the newer Wix Studio. The Editor is generally more straightforward, with plans that fit smaller, simpler websites. Studio, on the other hand, is built for more complex, custom builds, and its pricing reflects that. It often comes with more advanced features that might be bundled into higher-tier plans or have separate add-ons.
Wix Editor Plans: Typically start lower, focusing on basic website needs. Good for brochure sites or small online stores.
Wix Studio Plans: Generally higher priced, offering more design control, advanced features, and better performance for professional use.
Add-ons: Both platforms might have extra costs for things like premium apps, increased storage, or specific integrations.
Calculating Return On Investment For Each Platform
Think about how much time each platform saves you. If Wix Studio lets you build a complex site in half the time, that's a huge win. Your team can then take on more clients or focus on other important tasks. The Editor might be cheaper upfront, but if it takes longer to get a site done, you might be losing money in the long run because of the hours spent.
The true cost of a platform isn't just the monthly fee; it's the total time and resources you invest versus the value you create for your clients and your business. A slightly higher upfront cost for a tool that speeds up your workflow can often lead to a much better financial outcome.
Budgeting For Agency Projects
When you're quoting a client, you need to factor in the platform costs. For standard projects, the Wix Editor might fit neatly into a tighter budget. But for clients who need something truly unique and high-performing, Wix Studio is the way to go. You'll need to be clear with your clients about why one platform might cost more than the other, explaining the added benefits they'll receive. It’s about matching the right tool to the client’s specific needs and budget, while still making a profit for your agency.
So, Which Wix Tool is Right for Your Agency?
Look, when it comes to picking between Wix Studio and the classic Wix Editor for your agency work, it really boils down to what you're trying to build and for whom. If you're building super custom, complex sites that need that pixel-perfect control and you've got the team to handle it, Studio is the way to go. It’s built for that kind of advanced work. But for most consultants and service businesses looking for a solid, professional website that converts, the Wix Editor still gets the job done, and frankly, it's often faster and simpler. You can still make really good-looking sites that meet client needs without the steeper learning curve of Studio. For our clients at WixFresh, we often find the Editor is the sweet spot, letting us focus on strategy and results rather than getting lost in advanced design features. Think about your team's skills and your client's budget – that’s your best guide here.
Frequently Asked Questions
What's the main difference between Wix Studio and the regular Wix Editor?
Think of Wix Studio as the advanced toolbox for designers, offering way more control over how a website looks and works, especially for tricky designs. The regular Wix Editor is simpler and faster for building standard websites, making it easier for clients to manage later.
When should my agency choose Wix Studio over the Wix Editor?
Pick Wix Studio when your client needs a totally unique, custom-designed website that stands out. It's also better for projects that need a lot of special features or complex layouts, and when you want top performance.
Is the Wix Editor still good for agencies, even with Wix Studio available?
Absolutely! The Wix Editor is still a great choice for projects that are more straightforward or have tighter budgets. It's quicker to build with and simpler for clients to update themselves after you're done.
Can I use both Wix Studio and the Wix Editor for different clients?
Yes, you can! Many agencies use Wix Studio for their high-end, custom projects and the Wix Editor for simpler, faster builds. This flexibility lets you serve a wider range of clients and project needs.
How does coding work with Wix Studio and the Wix Editor?
Wix Studio lets you add custom code for advanced features and unique interactions, giving you much more freedom. The Wix Editor is mostly for users who prefer not to code, though some basic code can be added.
What kind of budget should a consultant expect for a Wix website built by an agency?
For a professional Wix website designed by an agency like WixFresh, budgets typically start around $2,500. This covers specialized design, clear messaging, SEO setup, and ongoing marketing to help your business grow.
